A Journey Through HistoryBranding, as we know it today, is a multifaceted and dynamic concept that has undergone a fascinating evolution throughout history. From its humble beginnings to the sophisticated strategies employed in the contemporary era, the story of branding is one of innovation, cultural shifts, and the relentless pursuit of capturing the consumer’s imagination....
In business it’s often about what benefit you can have from a person. We’ve all been to networking events where the conversations are directed to promoting your company or just to get that one project or client. Setting up yourself, being pretentious and fake! Dressing up to look good, though you would rather walk around...
Rebranding, isn’t easy. We all can agree, right? This week I’ve been thinking about rebranding a lot. In my circle of people and clients there have been a few discussions whether to rebrand or not. As a brand strategist, I’ve obviously been asked my opinion. To me a rebrand is like getting a makeover of...
If you follow Concepts by Jones you should have seen that I partook in a challenge called, ’24 hours Challenge’. It was a goal to do something selfless this year, but I didn’t know in which way I could be of help. Normally when I thought about helping, it always came with a dollar sign....
Today I want to talk about an indescribably feeling I’ve had since I was a little boy. If you are a creative, you most likely understand what I’m talking about. It’s that itchy feeling you get when your excited about an idea. The problem is that this idea gradually multiplies. It’s a blessing, but also...
If you are reading this, let me start off by saying thank you. We’re not using these 2 words enough these days, so thank you! I’m Kenroy, brand strategist at Concepts by Jones. We started these weekly blogs to inspire and take you in the world of creativity. We find it important that you have...
Humans or Robots? The world is getting introduced to AI on a very quick pace, but are we slowly losing our humanity to these technology? I’ve written a blog the past two weeks, and I must admit something. I used ChatGPT so I could get it done quicker, but I realized in week 3 that...
How Your Brand’s Story Can Win Hearts In the busy world of businesses, standing out isn’t just about having a cool logo. It’s about telling a story that people remember, a story that feels a bit like theirs. Let’s dive into how this storytelling thing isn’t just for bedtime but can actually make your brand...
In today’s complex and competitive business landscape, the importance of good branding cannot be overstated. At Concepts by Jones, we’ve mastered the art of branding and understand the pivotal role it plays in shaping a company’s identity and success. In this comprehensive exploration, we will delve into the multifaceted world of branding and how it...