One Space

  • Art Direction
  • Branding
  • Storytelling

One Space, Inspired by the evolving needs of students and young urban professionals, offers a unique blend of work, dining, relaxation, and leisure.

I'ts All in One Space!

"In the ever-evolving world of real estate, the COVID-19 pandemic compelled us to reevaluate the significance of our living spaces. Recognizing the growing demand for comfort and convenience, Syntrus Achmea Real Estate and Finance approached us to pioneer a visionary concept – One Space.

The goal

Inspired by the evolving needs of students and young urban professionals, One Space offers a unique blend of work, dining, relaxation, and leisure – all within a single building. Our innovative design fosters social connections, nurturing a vibrant community and a strong sense of belonging."

The presentation to the board

01  /  Concept for Syntrus Achmea
02  /  Branding
03  /  Identity: Logo concept
04  /  Identity: Logo identity
05  /  Identity: Logo sketches
06  /  Identity: Color pallet
07  /  Identity: Logo colors
08  /  Strategy
09  /  Positioning: key promise
010  /  Positioning: key values
011  /  Concepting
012  /  Target group
013  /  Look & Feel
014  /  Target group: Background
015  /  Persona building
016  /  Target group: Lifestyle
017  /  Look & Feel
018  /  Product function
019  /  Function: Sleep
020  /  Function: Eat
021  /  Function: Meet
022  /  Function: Meet (social cohesion)
023  /  Function: Work
024  /  Function: Play
025  /  Function: Share
026  /  Look & Feel
027  /  Interior moodboard
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